The Second Circle

The Second Circle

Contribution Killers and Other Animals

What we'd do differently if we really understood what makes people tick

Ashley Goodall's avatar
Ashley Goodall
Dec 04, 2025
∙ Paid
an elephant crossing the road in front of a car
Photo by Bernd 📷 Dittrich on Unsplash

Here’s a bizarre question. What would you do if you were an organizational leader, and you became convinced that most people actually want to be useful and do good work? It’s a bizarre question because I can imagine many organizational leaders I know reading it and saying, “But hang on, I do believe that.” Yet many …

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